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What is a blog and what is it for?

A blog is a website where content is published from time to time in the form of articles (also called posts) sorted by publication date so the most recent article will appear first.

An example is precisely this blog that you are reading right now, and in this article, I will concretely explain in a very clear way what a blog is and what it is for. Then, if you like it and you think that it can help you too (for sure 😊), you can read this other article on how to create a blog step by step.

But, let us start at the beginning!

✏ The meaning of blog
What is a blog and what is not exactly?

  • The summary story of the blog

Tipos Types of blog

  • Personal blog
  • Professional blog
  • Corporate blog
  • Thematic or niche blog

🤔 What is a blog for?

  1. Earn money with a blog
  2.  Promote a product or service with a blog
  3. Promote an event with a blog
  4. Find a job with a blog
  5.  Disclose information with a blog
  6. Find clients with a blog
  7.  Capture students with a blog
  8. Live from a blog

👌 Why does a blog work so well?
🔮 The future of blogging
📝 How to create a blog

The meaning of blog

To be clear about the broad concept of what a blog is, first of all, I will explain where this word comes from because maybe you did not know it.
In 1997 Jorn Barger uses the term weblog or weblog  ( plural weblogs ) for the first time to describe the fact of “logging the web” ( logging web). And in 1999  Peter Merholz separates the word in “weblog”, which means that from then on it ends abbreviating in the blog, as we know it now.
That is to say, that the word blog comes from the abbreviation of weblog, which in Spanish is translated as “web registry”. That’s why the basic meaning of the blog is that of a blog or digital newspaper where content is “recorded” chronologically.

From then on, new words related to “blog” began to be used:

  • Blogging: that in Spanish would be “blogging”, it is used in different ways to refer for example to the act of editing/writing/managing a blog.
  • Blogger: that in Spanish would be “blogger” or “blogger”, refers to the person who writes, has or is dedicated to the world of blogs. It also refers to the name of the platform to create blogs ( Blogger ) created by Pyra Labs and which eventually became the property of Google.
  • Blogosphere: which refers in general to the set of all blogs or bloggers.
  • VBlog: abbreviation of the video blog, which is a video channel like a blog and where the videos would be the articles.
  • Etc.
So you know, if from now on you read anywhere the words blog, weblog, digital log, weblog, digital diary, etc., you know that all are synonyms of the blog.

What is a blog and what is not exactly?

Although you will see that there are many articles that already explain what a blog is, I want to make it very clear from my point of view, because there are still many doubts about it …
And besides, I’m sure that in none of those articles will you find …
Well, the fact is that as I said at the beginning of the post, a blog is really a web page. But the difference with the other “normal” web pages is that it focuses on showing posts (called posts or articles) as if it were a personal diary.
And of course, not all web pages are blogs.
There are many websites that do NOT have a blog section (if they do not want to): online stores, tourist information sites, company pages that show who they are and how to contact them, etc.
For example, the Artem Hosting website offers its services and does not have a blog, that is, it does not have any section on that website where articles are published.
And on the other hand, Ignacio Santiago’s website is a blog, because it has a section called Blog where he is publishing articles and which also gives him a lot of importance on his website.
And if you still do not have it very clear, here I leave you a great video of David Cantone, an entrepreneur who is happy to hear him for how well he explains it

The summary story of the blog

Now let me tell you a summary (short) of the history of the blog because it seems fundamental to understand everything much better …
You could say that the blog was born in 1994 by Justin Hall, a student who created a website ( ) as a personal diary where he talked about family “secrets”, their sexual relations, their flirtations with drugs, etc.
So he messed up a very fat one.
Imagine what it would be like to tell all these intimacies at that time and through the Internet when the network of networks was not as “open” as now … 🙂
Here I leave the documentary (in English) of Overshare: the history of  where he talks about the desire of people to share their privacy on the Internet to capture attention. Very good!

In 1999, with the birth of the Blogger platform, it was possible for any user to create their own blog in a much simpler way, which made the blog popularize quickly.
With that popularity that was gaining, in 2002 and began to study the phenomenon of blogging and take into account more technical aspects:
  • How to create a blog
  • The importance of the blog community
  • The influence on readers and society in general
  • Etc.
In 2003, what we now know as WordPress was launched, although at the beginning it was called a b2 / catalog project. And finally, it was opened to the public in 2005, improving many aspects where other platforms failed.
It is important to differentiate 2 versions of WordPress that are really 2 different ways to use the same platform:
  1. The version of open source that anyone can install in a  hosting  (this is the version I use in this blog).
  2. The WordPress blog of the company Automattic that also uses the free version of WordPress but offers in its own servers for free in (yes, with many limitations regarding hosting it in your own hosting).
Seeing the importance that blogs were having, also in 2003 Google took over Blogger and at the same time launched Google AdSense, a platform for users to get advertising income with their blog.
They added many more features in the following years and allowed the user to use their own domain of the type <loquequieras>, hence Blogspot is usually referred to as Blogger.
In the following years the different media have been integrating blogs as an information channel and in some are really important, such as the Huffington Post blogs where experts and professionals from different specialties write.
According to Technorati, in 2010 there were already 160 million blogs and 180 million the following year. This boom has been undoubtedly thanks to the use that began to be given to blogs as a channel of communication and advertising.
 And so on until our days. 😃

Tipos Types of blog

There are blogs of all kinds. You can find blogs to teach something, to tell stories, show what you know how to do, divulge information about a topic, sell products, offer services …
All types!
For that reason, a useful and interesting way to classify all  types of blogs that exist is this:
  • Personal blog
  • Professional blog
  • Corporate blog
  • Thematic or niche blog

Personal blog

This is possibly the most common type of blog, and it is logical because you have already seen that the blog was born mainly as a kind of personal blog where you can tell your experiences, your ideas, thoughts, etc.
In my specific case, I started in this world of blogs creating a personal blog where I told things that I lived in my work, ideas, personal opinions on current issues, etc. And without a doubt that blog was fundamental to then create this other blog that you are reading now.

Professional Blog

With the second youth of blogs and after many have discovered the great advantages it has, have multiplied this type of professional blogs and in many cases also seek to enhance their personal brand (which is often confused with the blog of personal type).

Now there are many who decide to create “a good blog” where to publish content that helps them, for example, to attract customers for your business or even that the blog is your own business (the latter would be my case basically)

Corporate blog

It would be something like the professional blog that I explained before but aimed at companies, corporations, brands, etc. Here we also try to take advantage of the advantages of the blog and in many cases “humanize” the image of these companies.
More ahead you will see more examples of companies and organizations that use the blog to contribute value to the users, to generate confidence and thus capture possible clients in a much less intrusive way than with classic advertising.

Thematic or niche blog

By this, I mean the type of blog that focuses on a specific topic and usually specializes in it (film, music, sport, a specific author, a current problem, a product or service, etc). You can already imagine that this type would include countless blogs.
When the goal of this type of blog is to generate income is what is usually called as a niche blog (  niche market ). If you talk about a very specific niche (for example, tennis shoes for children ) is what is called micro niche; and when it comes to a very broad and general niche (for example, slippers ) it is what is called microniche.



Admin Ali, I Am Digital Marketers And Also Writing A Blog.

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