WordPress is a very popular CMS. We’ll give you tips on search engine optimization for your WordPress blog.
WordPress: Nearly 75 million websites use the CMS
There should be no doubt about the success of WordPress. More than 74.6 million websites use the content management system (CMS). To the success may also have contributed the fact that WordPress is also from an SEO perspective, not a bad choice. The interface is easy to understand and gives you all the necessary features. Without a bit of work, but also the many features of the CMS use only a little. Here are eight SEO tips for WordPress users.
8 SEO tips for WordPress users
1. Edit your permalink structure
The permalink structure determines how the addresses of your individual posts are displayed in the address bar of the browser. The URLs should be as clear as possible. This not only helps the user, but also the search engines in capturing your pages. According to Joost de Valk, creator of the popular SEO plugin Yoast, the best permalink structure looks like this /% category% /% postname% / or just like /% postname%/. The corresponding settings can be made in the Permalink settings in WordPress.
2. Adjust Permalink yourself
The actual permalink should ideally contain all the important keywords. In addition, according to a statement by Google webspam guru Matt Cutts, it should ideally contain between three and five words. Additional terms will be less important to Google, even if the terms are not completely ignored. Your headline, from which WordPress generates the permalink, should not only be longer but also contain additional words that are not really important. It is advisable to adjust the permalink manually before setting the article.
3. Uses SEO plugins
WordPress: There are several highly recommended SEO plugins for the CMS. (Screenshot: t3n)
There are many good paid and free SEO plugins for WordPress. Whether all-in-one packages or specialized plugins, it’s definitely worth a look. To get started with this topic, we recommend reading the article ” The Best SEO Plugins for WordPress ” by our colleague Lars Budde.
4. Think carefully about which theme you are using
Google announced in June 2013 that sites that offer no or only poor mobile sites are worse off than before. Although this only affects the search results of smartphone or tablet users, but you should not renounce wantonly on this traffic. Ideally, you’ll use a theme in Responsive Design that looks and works well on any screen size. A small overview of such themes can be found in our article ” 40 free WordPress Themes for Responsive Design “.
In addition, you should make sure that your theme is well understood with all the necessary plugins and it does not cause problems. Also, the theme should adhere to various other conventions. For example, the page title should use the h1 tag, and the theme should generally be semantically sound. You can test it if necessary with the W3C validator.
5. Robots.txt: Only index the pages that users are supposed to find through Google
Of course, you want your great articles to be found as well. This does not apply to all other pages. For example, if you have a page that would like to thank users for just subscribing to your newsletter, there’s no reason that this page can also be found on Google. The same applies to admin pages or other pages intended for internal use only. You can exclude these pages by placing the following lines in your Robot.txt file:
Disallow: / [relative page url]
6. Uses old and title tags for your pictures
Google and its competitors are now pretty good at capturing and evaluating text-based content. However, they are still having a hard time with pictures. Therefore, it is helpful to provide suitable descriptions for the images. You should use the alt and title tags for this. In WordPress, this is easily done through the media library.
7. Do not renounce internal links
Internal links do not just make it easier for people to make interesting posts, it’s also easier for search engines to analyze your page. Of course, the links should also be relevant in each case and should not refer to completely non-thematic content.
8. Write really good content
Okay, the last tip is not as easy to follow as the previous ones, but you should not forget it. Google’s search algorithms are getting better at finding relevant and helpful content for a search term. If you want to play upstairs, you will not miss good content.
As a first aid, you should take a look at the articles ” The DATIF Principle: How to Produce Extremely Good Content ” and ” Content Marketing: 5 Ideas for Cheap and Efficient Content “.
Do you have any other tips that you would definitely give a beginner on the way? If so, tell us about it in the comments.