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10 SEO Tips To Improve Your Web Positioning

10 SEO Tips to improve your web positioning

Do you want your website to be among the first search results? Follow these SEO tips to improve web positioning and get visibility and attract traffic to your website so that your services or products are more viewed.

Search engine positioning, also called SEO, is one of the best ways to attract new customers to our business.

Every business or company that has launched a website knows how difficult it is to attract new customers if you do not promote your website in any way. And without a doubt, for me, the best way to do it is in Google’s own search engine through a good SEO strategy.

In this article we show you:
Why work SEO for Google?
SEO Advice # 1: Choose your keywords well
SEO Advice # 2: Distribute your keywords on your website
SEO Advice # 3: Friendly URL
SEO Tip # 4: Local optimization
SEO Tip # 5: Refresh your content
SEO Tip # 6: Get an impact
SEO Tip # 7: Get Interaction
SEO Advice # 8: essential Responsive design
SEO Advice # 9: Speed ​​of the web
SEO Tip # 10: Measure your results

Why work SEO for Google?

Google is the most used search engine in the world and Spain is no exception. People use Google to search for products, services or information about what interests us.

And this is what makes it very interesting, since the public that uses Google is because it is looking for something in particular and, therefore, has a high percentage of interest in buying or acquiring that service or product.

Therefore, it is important that you improve your SEO positioning and appear at the exact moment that someone searches for what you offer on your website. And for that, I leave you a brief compilation of SEO tips.

SEO Advice # 1: Choose your keywords well

Undoubtedly, the biggest mistake that can be made in an SEO strategy is to incorrectly choose the keywords of your website.

All actions of SEO optimizations that we do should focus on enhancing some keywords that interest us so if we work hard to optimize the SEO of our website to some wrong words, we will have lost valuable time and will not have served at all.

It is very important that you keep in mind that people look how they want and not how you think. That’s why you have to use tools to know what terms people use to find web pages like yours.

Improve the positioning of your articles with complete keyword research, fortunately, to achieve it there is no shortage of keyword search tools to help us

In this section, you have to bear in mind that, unless your website already has a good SEO positioning, you will not be able to compete with pages that have a lot of authority.

That is why it is important that you do not choose the keywords that have the most searches, but those that have a decent volume and competence that you can assume.

SEO Advice # 2: Distribute your keywords on your website

Once you have chosen your words correctly, it is time to distribute them among the sections you have or are thinking of creating.

The best way to do this is to have each page point to a single main keyword. In this way, you can put the keyword in the most important sites of your sections as in the title, in the slug and in the H1. Thus, Google will not be confused and will position you for the keyword to which you are attacking.

This does not mean that secondary goals related to it: it is also important to introduce synonymous words in the contents in order to give greater meaning and semantic contextuality to the texts.

Remember that the keywords should be put in strategic places, which are worth mentioning:

Title

Start the title of your article with the target keyword, search engines give more importance to the first words, those that are more to the left.

” SEO Tips to improve your web positioning”

Label H1

Important that the H1 tag contains the same as the title, or very similar. WordPress already adds it to you directly, but I recommend that you control it with the free SeoQuake tool.

Headings H2

Add them so that the article follows a correct structure, they are ideal to separate sections, give air to the writing. You can put more than 1 and I also recommend as much as possible to add h3, h4, etc …

First paragraph and keywords

Add your main keywords in the first paragraph, it is ideal to appear among the first 100 words. But do not repeat, semantically correct, you can use Keywords LSI (below I’ll explain what it is).

LSI Keywords

The LSI keywords are synonyms that Google uses to determine the relevance of a page (and possibly the quality). Try to make them appear in all articles.

One way to find them is in a Google search, look at the related words.

10 SEO Tips to improve your web positioning

Optimization of images

Make sure that the file names of the images include the target keyword (for example, tips_optimization_seo.jpg) and that your target keyword is part of the image text alt = “”.

Do not leave one, the more optimized more appear in the Google image search, another good way to bring visits to the web.

Length of content

The articles with more words are those that better rank, according to Google because they are the ones that contribute the most, I do not deny it, but it is not easy to write articles with more than 1900 words.

I also tell you that a 1000 word article with useful and valuable content is better than a post full of “straw” and irrelevant texts that only increase the bounce rate.

Outbound links

One of the practices that are least carried out. Outbound links to related pages help Google determine the theme of your page.

It also shows Google that your page is a quality information center. I recommend about 2 or 4 outbound links per 1000 words.

Also, if you link to an important medium who says that they do not return it or mention your website …

Internal links

Use internal links for users to visit other sections of your website, stay longer and Google value your content more. A good example is the Wikipedia page. Add 2 or 3 links in each article.

10 SEO Tips To Improve Your Web Positioning

SEO Advice # 3: Friendly URL

Do not put data that does not matter in the URL, or between the main domain and the internal URL of the article. Google likes short and concise URLs, you will better understand the content that you will propose below if it is directly related to the URL.

https : // bloggersfunda . me / 2018 / 7 / 10 – SEO – Tips / tips – improve – seo /

SEO Tip # 4: Local optimization

This is no longer a trend, it is an obligation: Since Google introduced its local SEO algorithm, companies have to optimize their company file locally to appear in the top positions.

This means focusing on adding locations to your long tail keywords and ensuring that your company name and address appear on all web pages, not just on the contact page.

In order to get the top positions in local SEO to remember to register your website with as many local directories as possible and start a Google MyBusiness account to achieve success.

Think that all your competitors have the same idea that you have and that they are working hard to upload your company to that first page of Google.

This is where your chances of being found by one of your clients increase and your chances of making a sale, boosting your brand and achieving success increase.

SEO Tip # 5: Refresh your content

If there is something that Google likes, that is the content with updated information. Spend a little time each month to update the contents that you already have published.

For this, there are two good ways to do it. One is enabling comments in the posts of your blog so that people can contribute different content and another is contributing new ideas to your content.

SEO Tip # 6: Get an impact

Now that you have your page optimized and pointing to the right keywords, you have to get Google to start visiting your site frequently.

And the best way to tell you that your site is important and relevant in the world of the internet is through:

Importance of social networks

Currently, the content of social media platforms such as Facebook, Twitter and others are gaining much importance. These platforms have millions of users and therefore are a great source of traffic for any website.

Importance of social networks

So if you manage to attract traffic to your page from important sites such as Facebook, Twitter, Instagram, and other social networks, Google will see that your content likes many people and then reward you by making you climb positions in the results listings.

The social content will give you greater visibility of your search engines.

Every time people search for content related to your company or business, the social media page is the one that appears first. The company Facebook page usually appears in the first results and that is why it is important to use these platforms.

Keep in mind that although the relevance in social networks does not directly boost the SEO positioning of your website, the traffic does.

Participate in groups related to your topic, follow like-minded people, compete and participate and create your own community.

That’s why you register your web page in social networks and complete all the information of your profiles in full, also indicating the URL of your website.

TIPS :

  • Optimize your profile with the most important keywords in the company’s information.
  • Use only the RRSS that you may have active.
  • Incorporate share buttons on your website

Quality links to your website.

Get relevance through quality links to your website.

It is important that you generate links from authoritative sites to your website. Google understands the links as recommendations so, if a website with authority links one of your sections or contents, it will be seen as a recommendation and will reward you for it.

SEO Tip # 7: Get Interaction

Interact with users: encourage participation through comments.

It encourages readers to comment on the article, respond to their comments, create a community and they will return to your blog to read the new articles.

Use platforms such as Disqus to take better control of those interactions.

SEO Advice # 8: essential Responsive design

Yes, yes, there are still many websites that have not been reformed. To improve web positioning, the responsive design of your website is essential.

You should know that since 2015, Google does not look kindly on websites that are still only for PC.

Your website must be adapted to mobile. If it is not, you yourself are blocking the possibilities of increasing traffic, and therefore of improving SEO.

Many people are using tablets and smartphones more often than their computers, which means that your website will have to load on these devices without problems

You must consider 100% the optimization to raise positions in the search results with the SEO positioning strategies that will be used for mobile searches.

SEO Advice # 8: essential Responsive design

NOTE: CMS like WordPress or Prestashop are already optimized for perfect visibility on mobile.

It does not penalize, but they will not rank you above the competition.

It is so important that it influences the PPC campaigns: no matter how much budget you add, if it is not responsive you take it badly.

SEO Advice # 9: Speed of the web

Google determines that the loading speed of a site is an SEO factor, so hoist it, if you use WordPress try to disable plugins that do not contribute anything.

The growing number of mobile devices introduces new factors that affect to improve the SEO of websites, and both a design adapted to mobile devices and the speed of web loading has become essential.

Check the speed with the GTMetrix tool.

SEO Tip # 10: Measure your results

Many times we forget to measure the results we get with each SEO action we perform on our website.

This is a very frequent error and that to waste time to many webmasters and bloggers creating content or following strategies that do not work.

To avoid this and find out if the actions we are doing is taking into account Google improving our SEO, it is very important that you link Google Analytics with your website and note every change you make on the web or each important link you get.

In this way, you will be able to know exactly what strategy has had a positive effect on the traffic of your page and thus replicate it to continue improving your positioning.

If you still do not know how to link and verify Google Analytics on your website, here is a Google Analytics tutorial explained step by step and from scratch.

 

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Admin Ali, I Am Digital Marketers And Also Writing A Blog.

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